• 25 May 2023

  • 13:00 – 14:00 CET

Max Bittner, founder of Lazarda, likes to say: “Don’t come into my office and tell me about the perfect solution you have. Instead, tell me how you can solve my business problem and then I’m all ears!” Max gives us a clue for how to cement long term partnerships with customers and buyers by positioning your products and services as solutions. In this workshop you will learn about a simple, 4 step structure for a customer centric sales approach and how to apply it to your own business development strategy.